Loyalty and incentive specialist Touch Network expands further with acquisition of Sparco Loyalty Solutions
Touch Network and Mentha are taking the next step together to strengthen the organisation and achieve further growth. On 1 November 2022, Sparco Loyalty Solutions will be added to the group! The joining of forces between Touch Network and Sparco strengthens the group’s position in the loyalty market and broadens the range of products and services.
Touch Network is a specialist in loyalty, incentive and promotional services created in late 2021 by the merger of the companies Touch TVCC (Tickets, Vouchers, Codes, Cards), Touch Incentive Marketing and Jibe Commerce. An investment from Mentha facilitated the merger and, together with the other shareholders, enables the implementation of an accelerated growth strategy.
The acquisition of Sparco Loyalty Solutions marks the next step in this strategy. Sparco offers smart loyalty propositions for companies looking to get more out of their customer base, including full loyalty programs, fulfilment services, and logistics. Sparco’s offering focuses on (high-value) products, where Touch Network’s expertise is particularly in experiences.
Following the merger, Touch Network will focus on international growth to position itself as a dominant European player in the loyalty and incentive market.
Dennis van den Berg
FOUNDER OF TOUCH AND TOUCH NETWORK’S CEO:
“Joining forces will allow us to serve our existing and future customers better and more broadly. The acquisition of Sparco enables further expansion and growth in the areas of product content and fulfilment, putting us in an even stronger position in the market. Various synergies will also be realised in areas such as IT. Our customers will benefit from a solid loyalty platform as a result.”
PAUL VON STOCKHAUSEN AND DENIS STRANDERS, FOUNDERS AND MANAGING DIRECTORS OF SPARCO LOYALTY SOLUTIONS:
“The ambitions and drive within both Touch Network and Mentha align perfectly with our growth scenario. The merger creates a very solid place in the loyalty market. Our clients will benefit directly from the expansion of our loyalty services and the strong clout in IT.”
“Joining forces will allow us to serve our existing and future customers better and more broadly.”
ABOUT TOUCH NETWORK
With more than 25 years of experience, Touch Network is an authority in the development and implementation of loyalty programs, added value promotions, employee benefits programs, incentive marketing and ticketing. Touch serves BtoB, BtoC and BtoE target groups. All disciplines are in house, making Touch the full-service incentive marketing agency for the entire Benelux. In the coming years, Touch will continue to strengthen its leadership position both in the Netherlands and internationally.
More information, please contact Dennis van den Berg at db@dev.touchincentive.com.
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